11 - 12 December, 2017
Business Design Centre
The Connected Customer: Data, Mobile, Automation & Storytelling
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About the Summit
With more devices, more content and more data than ever before, customer experience will ultimately determine the winners and losers of digital reinvention. Analysis and integration are necessary to meet a customer’s increasingly dynamic needs and ensuring personalised and relevant interactions is key.
the consumer must be cognitive, digital
and mobile. Data has the power to create
actionable insights to deliver transformative
experiences but the way that businesses
interact with customers must be re-imagined.
The deep-dive seminar programme offers an ideal platform to uncover the latest innovations, get an update on emerging trends and create a complete picture for your business beyond rushed overviews typical at large trade events. This interactive programme offers insight into key strategies and lessons learned to ensure modern marketing strategies to meet new expectations and drive revenue.
With customers demanding a personalised and integrated service, how do enterprises transform customer service and sales functions to drive revenue?
Who attends the summit
Who attends from enterprises?
- IT Director/Head/Manager
- Marketing Director/Head/Manager
- Sales Director/Head/Manager
- Procurement Director/Head/Manager
- Customer Service
- UX Directors and Designers
Who sponsors or attends from vendors?
- Infra hardware, software and storage
- Analytics and applications
- Data management platforms
- Cross platform marketing automation
- Brand/social analysis
- Mobile analytics
- Network security
- Financial investors and R&D
Key Topics include:
- The future of storytelling; using storytelling as a sales tool
- Data science disruption: understanding the customer
- Integration of traditional and digital media
- Personalisation to maximise ROI
As we are finding ourselves in the early days of an artificial intelligence revolution, I’m looking forward to the Telegraph's Digital Enterprise Network carrying the AI torch to businesses across the UK.
Michael Natusch, Global Head of AI, Prudential
Day 1 Agenda: Monday, December 11th, 2017
The connected customer revolution: How do we meet modern needs
Ashley George, Global Head of Innovation, GlaxoSmithKline
Janine Albrecht-Webb, GM Digital &technical marketing integration, Shell
Cognitive, Digital & mobile: delivering transformative customer experience
Karen Barrett, CEO Unbiased
Bruce Casalis, Founder, Doggy Day Care
Matt Lovell, Head of Customer Insight, Jack WIlls
Unified marketing strategies: integration of traditional and digital media
Noel Lyons, Director, Digital Design, Barclays
Kenneth Brown, Managing Director, Robinsons Shoes
Personalisation and storytelling as a sales tool
Pete Durant, Digital Partnerships & Social Media, Comic Relief
Oleksandra Rohachova, CEO, INKHUNTER
Day 2 Agenda: Tuesday, December 12th, 2017
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